Continuity is the aspect of a long-term branding. When we sell something, we need to define the best key services for customers. And its lifecycle should be long lasting. Being survived as long as possible. So it will become the infinite source of our main income. That’s the ideal condition.
One interesting example is Doraemon. Who does not know Doraemon? I think everybody knows it. A strong brand of manga, anime, and the whole story packages which have been well-known since decades ago. What kind of continuity that brings Doraemon to be the one of successful brands in the world? Yes, its stories.
The main problem
Many stories have their own version of ending, but not Doraemon. I think the writers are quite brilliant. They created a good starting plot with a simple idea. The story begins with a young boy named Sewashi Nobi that comes from the future. He realizes that his great-grandfather, Nobita Nobi, had so many weaknesses. Lack of skills, bad at sports, forgetful, unreliable, goof-off, a coward, a wimp, a slow learner, timid, lazy, a spoiled baby, and any other negative angles you can describe. There are almost no positive aspects of his attitude. Those misfortunes might drag him into a misery and bullying throughout his life.
The young Sewashi does not want this kind of condition affects his family. So he sends Doraemon, an anthropomorphic robot cat, to help Nobita overcoming his misfortunes when he was at elementary school. Everyone knows that Doraemon has a magic pocket from which he can produce any kind of advanced tools that absolutely extraordinary in usage. So, Nobita’s life will be saved. It should be.
But, in fact, he is just the way too slow. How many times did he screw up everything because of his foolishness? Countless. This is the main problem of this story. But also a strong point to have. Because of this problem, the story will never end. That is obviously a well-prepared branding.
What if I say that Nobita has a chance to become a genius boy. Will this world become better? Is Nobita wise enough to control the powers that already at his hands? Do you still believe that Nobita is a good guy? Some said we may trust everyone, but not the devil inside them — John Bridger, Italian Job. The one you look as a saint today is not always the same person you will see tomorrow. So I think it would be an exciting viewpoint.
Lend me your stuff
Based on that angle, I wish I could get into Doraemon’s storyline. I am going to create an end to all of this. For one-time opportunity, I think I would ask Doraemon to grant my wish. So Doraemon, please lend me your personality modifier tool! I will help you change the Nobita’s ability. I will make him invincible. His IQ will be around 190. And his character will get stronger. Then, you will see that this life will not get boring anymore. 😈
But nothing last forever. Everything must have an end. So I need to describe the details. If Nobita changed forever, it would be just the same. The story will eventually reach its flatness. Personality modifier should have the time frame parameters. I mean we can set how long the changes may affect. Let say 27 years from now, and then the personality modifier will be inactive, forever. I wonder what kind of ending that will happen. Please wait until the next 27 years.
This post is a submission for BEC’s English Friday, 4th topic: Grab a Tool from Doraemon’s Magic Pocket!. Join us! 😀